Maurice Roucel, the creator of Beautiful Day The Original,
What was the initial brief?
tells us how this fragrance was born…
The idea was to convey the Castelbajac spirit. To launch a fragrance rooted in its time:
indulgent – but in a new way, definitely not too sweet – fresh and feminine… And, most importantly, a very creative, high-quality fragrance offering strength, radiance and long-lasting wear.
How did you create its composition?
I used all parts of the almond, from head to toe. It is very well suited to the time, with its various facets that are equally indulgent, pure and very feminine… But it is very intense and tricky to handle.